It feels as if billboards have been around forever, strategically placed on highways and on the street. Surely you have memories of your favorite billboard that you would see on family vacations, or close to your favorite restaurant. Billboards as we know them today have been around for over 100 years, but the inspiration behind them started in the 1400s. In 1450, JOhannes Gutenberg invented a type of publicity that was movable and this gave way to the first ad in the world. It was a type of simple flyer, that inspired larger posters and eventually, large displays as we know them today. The first banner appeared in the 1830s, and were basically large posters on the sides of buildings. Businesses bought them for walkers and people on horseback to see. Campaigns were local and ads were generally close to the establishment itself. The strongest incentive to grow the advertising business was the construction of highways in the United States. This process took various decades and after the Industrial Revolution, the leasing of billboards was first monetized in 1867. During the 20th century, many changes occurred to publicity as a business and ads were standardized. Before World War II, companies began to use outdoor publicity to create more original ads and at the same time, the use of cars passed from being a luxury, to being the norm, so the exposure to publicity grew. Thanks to technology, it became possible to use videos in ads and to develop banners that could be taken apart and easily transported. The publicity solutions nowadays are much more practical and are what really gives a campaign success and cost-effectiveness, with quality results.